LINE_ALBUM_29165_๒๒๐๒๐๖_81.jpg

Raduim Watch Store

Sector

Store

Location

 Bangkok, Thailand

Year

2021

Design Team

CharmRealEstes

Branding

Raduim Watch Store

“I wanted to go against the traditional Raduim design, with its dark materials, cold metals and dark atmosphere,” said the watchmaker’s creative director. “I thought we needed to open the shops, give light and add lighter colors.

So as stores continue to be fine watchmakers’ primary showcases, every element of the interior design is carefully thought through to ensure the result creates the right atmosphere to generate sales.

Her inspirations are equally novel: “I look to living spaces like hotels, museums and airports and technical spaces like factories and even hospitals, rather than by what other watchmakers are doing.”.
LINE_ALBUM_29165_๒๒๐๒๐๖_76.jpg
LINE_ALBUM_29165_๒๒๐๒๐๖_79.jpg
LINE_ALBUM_29165_๒๒๐๒๐๖_80.jpg
LINE_ALBUM_29165_๒๒๐๒๐๖_82.jpg
LINE_ALBUM_29165_๒๒๐๒๐๖_78.jpg